About
The partner you wish you already had on the ground
A ghost partner works behind the scenes. They research, coordinate, document, and solve problems while your business stays focused on its brand, its customers, and its growth.
Our role
We act as an operational extension of your business in China: we translate a product need into manufacturer research, ask factories the right questions, and centralize the answers in a format you can actually use to decide.
Our method
Every project starts with a written brief: product, quantities, budget, timelines, and non-negotiable requirements. This Supplier Brief becomes the reference for research, comparison, and conversations with manufacturers. Decisions are documented, not improvised.
Why China
China remains an extremely broad industrial base: a wide range of categories, strong customization capabilities, and dense subcontracting chains. That same depth is what makes remote research difficult, which is why it helps to have a partner on the ground who actually compares the options.
Transparency and scope of the mission
We do not guarantee a price, a product's regulatory compliance, or the existence of a supplier that meets every constraint. What we do guarantee is structured research, verifiable information, and a clear recommendation, including when that recommendation is to not move forward.
Building in public
We share our methods, our research, and the behind-the-scenes of our missions in China, notably through our free community. The goal is simple: make sourcing more understandable for businesses that are new to manufacturing in Asia.
Founder
The person behind Ghost Partners
Marc Coulange, Founder of Ghost Partners
Marc Coulange is an entrepreneur, software engineer, and marketer with over eight years of experience building products, brands, and digital businesses across France and the United States.
He founded Ghost Partners to help businesses navigate the often complicated process of sourcing and manufacturing products in China. Working alongside trusted partners on the ground, Marc helps clients move from an idea or sourcing need to identifying manufacturers, negotiating with suppliers, developing custom products, coordinating samples, and ultimately preparing for production.
His approach is simple: business owners should be able to focus on growing their company while having a trusted partner represent their interests throughout the sourcing process.
In October 2026, Marc will be operating directly from China, including attending the Canton Fair, meeting manufacturers, exploring emerging products and trends, and representing Ghost Partners clients on the ground.
Based in France. Connected to China. Built for businesses that want to source smarter.